Dell expands music tie-ins on festival circuit

Publish Date: 10-10-2008 04:27 PM -0700

NEW YORK (Billboard) - At the Austin City Limits (ACL) Music Festival in Texas at the end of September, sandwiched between a stage and a small recycling center stood a white dome decorated with colorful cloud patterns. Inside the air-conditioned structure, visitors could get customized T-shirts, temporary tattoos and a mixtape of songs by artists performing at the festival.