LifeLock settles FTC and state allegations that it misled consumers

Category: Business

Publish Date: 03-10-2010 12:00 AM -0800

The company agrees to pay $12 million and to tone down claims about the effectiveness of its identity-theft protection service.

Its chief executive prominently displays his Social Security number in ads for his identity-theft protection company. But LifeLock Inc. couldn't protect customers from the company's own misleading advertising, according to state and federal authorities.

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