Trying Too Hard, and Suffering in Comparison

Category: Business

Publish Date: 07-05-2008 09:00 PM -0700

We liked the Lincoln. We loved the Buick. Our emotional intensity is affected by product competence. Put another way: The 2008 Buick Lucerne Super, reviewed here last week, trumps today's subject car, the 2009 Lincoln MKS sedan.

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